CEI Rankings/ by franchise
Highest-Earning Super Mario CharactersAll 8 characters
The top earner in the Mario family isn't necessarily Mario.
Ranked by Estimated Annual CEI Value — an independent estimate (CEI Estimate) of annual commerce in Japanese yen, not actual sales. Confidence: A = anchored / B = calibrated / C·D = estimate.
👑
#1
Mario
GamesMerchConfidence D
CEI Estimate
¥125B
- 1MarioGamesMerchD¥125B
- 2LuigiGamesMerchD¥61.6B
- 3YoshiGamesMerchD¥57.6B
- 4Princess PeachGamesMerchD¥56.8B
- 5BowserGamesMerchD¥44.9B
- 6Donkey KongGamesMerchD¥37.7B
- 7ToadGamesMerchD¥25.2B
- 8WarioGamesMerchD¥20.1B
Free to cite with attribution: “Source: CEI — Character Economy Index (ceiindex.com), CEI Estimate.”