CEI Rankings
Rankings by Franchise
“Who is the highest-earning character in this franchise?” — ranked by Estimated Annual CEI Value, not popularity.
All figures are independent estimates (CEI Estimate), not actual sales. Free to cite with attribution.
Is Pikachu really the highest-earning Pokémon?
👑 #1 Pikachu¥189.3B
The top earner in the Mario family isn't necessarily Mario.
👑 #1 Mario¥125B
Goku or Vegeta — who has the bigger character economy?
👑 #1 Son Goku¥139.3B
Is Luffy untouchable? The Straw Hats, ranked by economic power.
👑 #1 Monkey D. Luffy¥102.4B
Who is the highest-earning Gundam character?
👑 #1 Destiny Gundam¥57.3B
Who is the highest-earning Sanrio character?
👑 #1 Hello Kitty¥47.5B
Who is the highest-earning Demon Slayer character?
👑 #1 Tanjiro Kamado¥37.9B
Who is the highest-earning Jujutsu Kaisen character?
👑 #1 Satoru Gojo¥30.7B
Who is the highest-earning Final Fantasy character?
👑 #1 Cloud Strife¥40.2B
Who is the highest-earning Detective Conan character?
👑 #1 Conan Edogawa¥33B
Who is the highest-earning Naruto character?
👑 #1 Naruto Uzumaki¥38.5B
Who is the highest-earning My Hero Academia character?
👑 #1 Izuku Midoriya¥26.2B
Blue-Eyes White Dragon or Dark Magician — ranking the duelists' economy.
👑 #1 Dark Magician¥36B
Who is the highest-earning Attack on Titan character?
👑 #1 Levi Ackerman¥28.4B
Who is the highest-earning Monster Hunter character?
👑 #1 リオレウス¥17.6B
Who is the highest-earning The Legend of Zelda character?
👑 #1 Link¥76.9B
Who is the highest-earning Doraemon character?
👑 #1 Doraemon¥46.3B
Who is the highest-earning Peanuts (Snoopy) character?
👑 #1 Snoopy¥60.4B
Who is the highest-earning Genshin Impact character?
👑 #1 Zhongli¥20.2B
Who is the highest-earning Anpanman character?
👑 #1 Anpanman¥58.7B
Who is the highest-earning BLEACH character?
👑 #1 黒崎一護¥25.1B
Who is the highest-earning Haikyu!! character?
👑 #1 日向翔陽¥14B
Who is the highest-earning Kamen Rider character?
👑 #1 仮面ライダージオウ¥3.3B
Who is the highest-earning ジョジョの奇妙な冒険 character?
👑 #1 空条承太郎¥11.4B
Who is the highest-earning Dragon Quest character?
👑 #1 Slime¥38.7B
Who is the highest-earning Moomin character?
👑 #1 Moomin¥34.2B
Who is the highest-earning Miffy character?
👑 #1 Miffy¥43.9B
Who is the highest-earning SPY×FAMILY character?
👑 #1 アーニャ・フォージャー¥17.3B
Who is the highest-earning Chainsaw Man character?
👑 #1 デンジ¥10.7B
Who is the highest-earning KochiKame character?
👑 #1 Ryotsu Kankichi¥33.8B
Who is the highest-earning キングダム character?
👑 #1 信¥18.4B
Who is the highest-earning Uma Musume character?
👑 #1 Tokai Teio¥12B
Who is the highest-earning Kirby character?
👑 #1 Kirby¥36.4B
Who is the highest-earning Disney character?
👑 #1 Mickey Mouse¥21B
Who is the highest-earning Animal Crossing character?
👑 #1 Isabelle¥19B
Who is the highest-earning SLAM DUNK character?
👑 #1 桜木花道¥12.4B
Who is the highest-earning 東京リベンジャーズ character?
👑 #1 佐野万次郎¥9.1B
Who is the highest-earning HUNTER×HUNTER character?
👑 #1 ゴン・フリークス¥7.3B
Kenshiro or Raoh — the economic hegemony of the post-apocalypse.
👑 #1 Kenshiro¥11.1B
Who is the highest-earning ブルーロック character?
👑 #1 潔世一¥7.1B
Who is the highest-earning キン肉マン character?
👑 #1 キン肉マン¥9.7B
Who is the highest-earning Fullmetal Alchemist character?
👑 #1 Edward Elric¥7.9B
Who is the highest-earning キャプテン翼 character?
👑 #1 大空翼¥8.1B
Ultraman vs. Alien Baltan — heroes and kaiju on one chart, 60 years of Ultra economy.
👑 #1 Ultraman (Original)¥3.1B
Who is the highest-earning Fairy Tail character?
👑 #1 Lucy Heartfilia¥7.4B
Who is the highest-earning るろうに剣心 character?
👑 #1 緋村剣心¥13.5B
Who is the highest-earning 推しの子 character?
👑 #1 有馬かな¥7.6B
Who is the highest-earning Frozen character?
👑 #1 エルサ¥12.1B
Who is the highest-earning くまのプーさん character?
👑 #1 Winnie the Pooh¥21.8B
Who is the highest-earning テニスの王子様 character?
👑 #1 跡部景吾¥9.9B
Who is the highest-earning 銀魂 character?
👑 #1 坂田銀時¥8.9B
Who is the highest-earning Splatoon character?
👑 #1 Callie¥5.8B
Who is the highest-earning Dr. Stone character?
👑 #1 Gen Asagiri¥6.4B
Who is the highest-earning 頭文字D character?
👑 #1 藤原拓海¥10.9B
Who is the highest-earning Chiikawa character?
👑 #1 ちいかわ¥7.8B
Who is the highest-earning ベルセルク character?
👑 #1 ガッツ¥14.8B
Who is the highest-earning Disney Princess character?
👑 #1 ラプンツェル¥9.9B
Who is the highest-earning 幽☆遊☆白書 character?
👑 #1 蔵馬¥5.4B
Who is the highest-earning Tokyo Ghoul character?
👑 #1 Ken Kaneki¥9.7B
Who is the highest-earning Ranma ½ character?
👑 #1 Shampoo¥6.2B
Who is the highest-earning Inuyasha character?
👑 #1 Sesshomaru¥5.4B
Who is the highest-earning 聖闘士星矢 character?
👑 #1 ペガサス星矢¥4.9B
Who is the highest-earning ダイの大冒険 character?
👑 #1 ダイ¥10.2B
Who is the highest-earning Sumikko Gurashi character?
👑 #1 しろくま¥3.7B
Who is the highest-earning マーベル character?
👑 #1 スパイダーマン¥8.1B
Who is the highest-earning 七つの大罪 character?
👑 #1 バン¥3.6B
Who is the highest-earning Rilakkuma character?
👑 #1 リラックマ¥8.8B
Who is the highest-earning Frieren character?
👑 #1 Fern¥4.3B
Who is the highest-earning Sailor Moon character?
👑 #1 Sailor Moon¥5.6B
Who is the highest-earning Sakamoto Days character?
👑 #1 Taro Sakamoto¥9B
Who is the highest-earning 黒子のバスケ character?
👑 #1 黒子テツヤ¥2.5B
Who is the highest-earning DEATH NOTE character?
👑 #1 夜神月¥5.1B
Who is the highest-earning 家庭教師ヒットマンREBORN! character?
👑 #1 リボーン¥5.6B
Who is the highest-earning Persona character?
👑 #1 Joker¥3.8B
Who is the highest-earning 金色のガッシュ!! character?
👑 #1 ガッシュ・ベル¥7.6B
Who is the highest-earning 暗殺教室 character?
👑 #1 殺せんせー¥7.3B
Who is the highest-earning Dandadan character?
👑 #1 Okarun¥3.2B
Who is the highest-earning ゴールデンカムイ character?
👑 #1 杉元佐一¥2.8B
Who is the highest-earning トリコ character?
👑 #1 トリコ¥6.8B
Who is the highest-earning スタジオジブリ character?
👑 #1 トトロ¥6.6B
Who is the highest-earning Mashle character?
👑 #1 Mash Burnedead¥1.9B
Who is the highest-earning Star Wars character?
👑 #1 ダース・ベイダー¥2.1B
Who is the highest-earning Pretty Cure character?
👑 #1 キュアブラック¥2.4B
Who is the highest-earning トイ・ストーリー character?
👑 #1 ウッディ¥1.3B
Who is the highest-earning PAW Patrol character?
👑 #1 チェイス¥1.1B
Who is the highest-earning Undead Unluck character?
👑 #1 Andy¥1B
Rei, Asuka, or Unit-01 — who drives the Evangelion economy?
👑 #1 Asuka Langley¥1.2B
Song or Valkyrie — in Macross, the mecha move the money.
👑 #1 VF-1 Valkyrie¥0.5B
Madoka or Homura — the economy of the magical girls.
👑 #1 Homura Akemi¥0.2B