CEI/ Franchise economy

Super Mario

Estimated Annual CEI Value (franchise)

¥428.7B

8 characters tracked

An independent CEI estimate of the annual economic scale this franchise drives — not reported sales. Amounts in Japanese yen.

Economic structure

How this franchise earns

The franchise total is the sum of six pools. Each shows its data strength.

  • GamesMeasured84%¥360B
  • MerchandisingMeasured11%¥47.3B
  • Licensing / IPMeasured3%¥12.6B
  • Video & EventsMeasured0%¥1.5B
  • Trading CardsMonitored estimate0%¥1.4B
  • PublishingMeasured0%¥1.1B
  • Total¥428.7B

Pools labelled Monitored estimate are tracked through sourced estimates, not measured sales. See the methodology.

Top characters

Full ranking →
  1. 1Mario¥125B
  2. 2Luigi¥61.7B
  3. 3Yoshi¥57.5B
  4. 4Princess Peach¥56.7B
  5. 5Bowser¥44.8B
Super Mario ranking →TOP 50 →日本語 →