Mario

Super Mario

Estimated Annual CEI Value

¥125B

Confidence D

An independent CEI estimate of the annual economic scale this character drives — not reported sales. Amounts in Japanese yen.

Breakdown

Where the value comes from

The Estimated Annual CEI Value is the sum of six pools. Each shows its data strength.

  • GamesCMeasured84%¥105B
  • MerchandisingCMeasured12%¥15.1B
  • Licensing / IPCMeasured3%¥3.7B
  • Video & EventsBMeasured0%¥0.5B
  • Trading CardsCMonitored estimate0%¥0.4B
  • PublishingBMeasured0%¥0.3B
  • Total¥125B

Pools labelled Monitored estimate are tracked through sourced estimates, not measured sales. See the methodology for how each figure is built and graded.

Citing this figure

Free to quote with attribution and an as-of date — e.g. “Mario: Estimated Annual CEI Value ¥125B (CEI Estimate). Source: CEI — Character Economy Index, ceiindex.com.” See how to cite.