CEI Rankings/ Overall

Top 50 Highest-Earning Characters

Which character earns the most?

Ranked by Estimated Annual CEI Value — merchandising, publishing, movies, games, TCG and fan momentum, added up across franchises.

All figures are independent estimates (CEI Estimate) in Japanese yen, not actual sales. Confidence: A = anchored / B = calibrated / C·D = estimate.

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#1

PikachuPokémon

TCGMerchConfidence B

CEI Estimate

¥189.3B

  1. 1PikachuPokémonB¥189.3B
  2. 2Son GokuDragon BallA¥139.3B
  3. 3MarioSuper MarioD¥125B
  4. 4Monkey D. LuffyOne PieceB¥102.4B
  5. 5LinkThe Legend of ZeldaD¥76.9B
  6. 6EeveePokémonB¥65.4B
  7. 7LuigiSuper MarioD¥61.6B
  8. 8SnoopyPeanuts (Snoopy)D¥60.4B
  9. 9AnpanmanAnpanmanC¥58.7B
  10. 10VegetaDragon BallA¥58.1B
  11. 11YoshiSuper MarioD¥57.6B
  12. 12Destiny GundamGundamA¥57.3B
  13. 13Princess PeachSuper MarioD¥56.8B
  14. 14CharizardPokémonB¥54.3B
  15. 15Unicorn GundamGundamA¥51.5B
  16. 16ZakuGundamA¥49.6B
  17. 17Hello KittySanrioD¥47.5B
  18. 18DoraemonDoraemonC¥46.3B
  19. 19BowserSuper MarioD¥44.9B
  20. 20MiffyMiffyD¥43.9B
  21. 21MewtwoPokémonB¥40.4B
  22. 22Cloud StrifeFinal FantasyD¥40.2B
  23. 23SlimeDragon QuestD¥38.7B
  24. 24Naruto UzumakiNarutoD¥38.5B
  25. 25Tanjiro KamadoDemon SlayerC¥37.9B
  26. 26Donkey KongSuper MarioD¥37.7B
  27. 27SephirothFinal FantasyD¥36.6B
  28. 28KirbyKirbyD¥36.4B
  29. 29MewPokémonB¥36.2B
  30. 30Dark MagicianYu-Gi-Oh!D¥36B
  31. 31Wing GundamGundamA¥35.9B
  32. 32MoominMoominD¥34.2B
  33. 33Ryotsu KankichiKochiKameC¥33.8B
  34. 34CinnamorollSanrioD¥33.8B
  35. 35Conan EdogawaDetective ConanC¥33B
  36. 36Son GohanDragon BallA¥31.4B
  37. 37Satoru GojoJujutsu KaisenC¥30.7B
  38. 38Levi AckermanAttack on TitanD¥28.4B
  39. 39My MelodySanrioD¥28.1B
  40. 40FriezaDragon BallA¥27.8B
  41. 41Nezuko KamadoDemon SlayerC¥27.7B
  42. 42Roronoa ZoroOne PieceB¥26.5B
  43. 43Trafalgar LawOne PieceB¥26.3B
  44. 44Eren YeagerAttack on TitanD¥26.2B
  45. 45Izuku MidoriyaMy Hero AcademiaD¥26.2B
  46. 46KumamonKumamonD¥26.1B
  47. 47Yuji ItadoriJujutsu KaisenC¥25.7B
  48. 48ν GundamGundamA¥25.7B
  49. 49ToadSuper MarioD¥25.2B
  50. 50黒崎一護BLEACHC¥25.1B

Single characters and aggregated lines (e.g. mobile-suit families) are listed side by side. “Drivers” are the top two contributing pools. Figures change as the CEI model is updated.

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Free to cite with attribution: “Source: CEI — Character Economy Index (ceiindex.com), CEI Estimate.”