CEI Rankings/ by franchise
Highest-Earning Pokémon CharactersAll 31 characters
Is Pikachu really the highest-earning Pokémon?
Ranked by Estimated Annual CEI Value — an independent estimate (CEI Estimate) of annual commerce in Japanese yen, not actual sales. Confidence: A = anchored / B = calibrated / C·D = estimate.
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#1
Pikachu
TCGMerchConfidence B
CEI Estimate
¥189.3B
- 1PikachuTCGMerchB¥189.3B
- 2EeveeTCGMerchB¥65.4B
- 3CharizardTCGMerchB¥54.3B
- 4MewtwoTCGMerchB¥40.4B
- 5MewMerchTCGB¥36.2B
- 6LucarioMerchTCGB¥20.2B
- 7GengarMerchTCGB¥16.2B
- 8RayquazaMerchTCGB¥13.4B
- 9SnorlaxMerchTCGB¥12.8B
- 10MimikyuMerchTCGB¥11.1B
- 11GreninjaMerchTCGB¥11B
- 12GardevoirMerchTCGB¥6.8B
- 13PiplupMerchTCGB¥6.1B
- 14DittoMerchTCGB¥5.8B
- 15JigglypuffMerchTCGB¥5.5B
- 16CharmanderMerchTCGB¥3.7B
- 17SquirtleMerchTCGB¥3.3B
- 18UmbreonMerchTCGB¥3.2B
- 19BulbasaurMerchTCGB¥3.2B
- 20SylveonMerchTCGB¥3.1B
- 21EspeonMerchTCGB¥2.7B
- 22RowletMerchTCGB¥2.7B
- 23PsyduckMerchTCGB¥2.4B
- 24LeafeonMerchTCGB¥1.9B
- 25FlareonMerchTCGB¥1.9B
- 26VaporeonMerchTCGB¥1.9B
- 27GlaceonMerchTCGB¥1.8B
- 28DragoniteMerchTCGB¥1.7B
- 29JolteonMerchTCGB¥1.6B
- 30LugiaMerchTCGB¥1.5B
- 31OshawottMerchTCGB¥0.7B
Free to cite with attribution: “Source: CEI — Character Economy Index (ceiindex.com), CEI Estimate.”