CEI Rankings/ by franchise
Highest-Earning Sanrio CharactersAll 10 characters
Who is the highest-earning Sanrio character?
Ranked by Estimated Annual CEI Value — an independent estimate (CEI Estimate) of annual commerce in Japanese yen, not actual sales. Confidence: A = anchored / B = calibrated / C·D = estimate.
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#1
Hello Kitty
MerchFandomConfidence D
CEI Estimate
¥47.5B
- 1Hello KittyMerchFandomD¥47.5B
- 2CinnamorollMerchFandomD¥33.8B
- 3My MelodyMerchFandomD¥28.1B
- 4KuromiMerchFandomD¥24.5B
- 5ポムポムプリンMerchFandomD¥19.6B
- 6ポチャッコMerchFandomD¥14.8B
- 7バッドばつ丸MerchFandomD¥11.4B
- 8ハンギョドンMerchFandomD¥10.4B
- 9けろけろけろっぴMerchFandomD¥4.9B
- 10ぐでたまMerchFandomD¥1B
Free to cite with attribution: “Source: CEI — Character Economy Index (ceiindex.com), CEI Estimate.”