CEI Rankings/ by franchise
Highest-Earning Disney CharactersAll 7 characters
Who is the highest-earning Disney character?
Ranked by Estimated Annual CEI Value — an independent estimate (CEI Estimate) of annual commerce in Japanese yen, not actual sales. Confidence: A = anchored / B = calibrated / C·D = estimate.
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#1
Mickey Mouse
MerchFandomConfidence D
CEI Estimate
¥19B
- 1Mickey MouseMerchFandomD¥19B
- 2ミニーマウスMerchFandomD¥7.8B
- 3ドナルドダックMerchFandomD¥3.3B
- 4グーフィーMerchFandomD¥1.6B
- 5チップとデールMerchFandomD¥1.1B
- 6プルートMerchFandomD¥0.8B
- 7デイジーダックMerchFandomD¥0.7B
Free to cite with attribution: “Source: CEI — Character Economy Index (ceiindex.com), CEI Estimate.”