CEI/ Franchise economy

Disney

Estimated Annual CEI Value (franchise)

¥37.8B

7 characters tracked

An independent CEI estimate of the annual economic scale this franchise drives — not reported sales. Amounts in Japanese yen.

Economic structure

How this franchise earns

The franchise total is the sum of six pools. Each shows its data strength.

  • MerchandisingMeasured77%¥29.2B
  • Licensing / IPMeasured13%¥5B
  • Trading CardsMonitored estimate2%¥0.9B
  • GamesMonitored estimate2%¥0.7B
  • PublishingMonitored estimate1%¥0.4B
  • Video & EventsMonitored estimate1%¥0.4B
  • Total¥37.8B

Pools labelled Monitored estimate are tracked through sourced estimates, not measured sales. See the methodology.

Top characters

Full ranking →
  1. 1Mickey Mouse¥21B
  2. 2ミニーマウス¥8.9B
  3. 3ドナルドダック¥3.5B
  4. 4グーフィー¥1.7B
  5. 5チップとデール¥1.2B
Disney ranking →TOP 50 →日本語 →