CEI/ Franchise economy

Sanrio

Estimated Annual CEI Value (franchise)

¥196.2B

10 characters tracked

An independent CEI estimate of the annual economic scale this franchise drives — not reported sales. Amounts in Japanese yen.

Economic structure

How this franchise earns

The franchise total is the sum of six pools. Each shows its data strength.

  • MerchandisingMeasured64%¥124.7B
  • Licensing / IPMeasured31%¥61B
  • PublishingMonitored estimate1%¥1.9B
  • Video & EventsMonitored estimate1%¥1.5B
  • Trading CardsMonitored estimate1%¥1.5B
  • GamesMonitored estimate0%¥0.1B
  • Total¥196.2B

Pools labelled Monitored estimate are tracked through sourced estimates, not measured sales. See the methodology.

Top characters

Full ranking →
  1. 1Hello Kitty¥47.4B
  2. 2Cinnamoroll¥33.8B
  3. 3My Melody¥28.2B
  4. 4Kuromi¥24.6B
  5. 5ポムポムプリン¥19.7B
Sanrio ranking →TOP 50 →日本語 →