CEI/ Franchise economy

Pokémon

Estimated Annual CEI Value (franchise)

¥531.1B

31 characters tracked

An independent CEI estimate of the annual economic scale this franchise drives — not reported sales. Amounts in Japanese yen.

Economic structure

How this franchise earns

The franchise total is the sum of six pools. Each shows its data strength.

  • Trading CardsMeasured35%¥183.6B
  • MerchandisingMeasured31%¥162.7B
  • GamesMeasured20%¥105B
  • Licensing / IPMeasured13%¥69.2B
  • PublishingMeasured1%¥5.1B
  • Video & EventsMeasured0%¥0.1B
  • Total¥531.1B

Pools labelled Monitored estimate are tracked through sourced estimates, not measured sales. See the methodology.

Top characters

Full ranking →
  1. 1Pikachu¥189.1B
  2. 2Eevee¥65.3B
  3. 3Charizard¥54.5B
  4. 4Mewtwo¥39.9B
  5. 5Mew¥36.2B