Economic structure
How this franchise earns
The franchise total is the sum of six pools. Each shows its data strength.
- Trading CardsMeasured92%¥93.6B
- PublishingMeasured5%¥5.5B
- MerchandisingMeasured0%¥0.1B
- Licensing / IPMeasured0%¥0.1B
- Total¥101.3B
Pools labelled Monitored estimate are tracked through sourced estimates, not measured sales. See the methodology.
Top characters
Full ranking →- 1Dark Magician¥35.9B
- 2Yami Yugi¥21.5B
- 3Blue-Eyes White Dragon¥20.6B
- 4Seto Kaiba¥10.8B
- 5Dark Magician Girl¥7B