CEI/ Franchise economy

くまのプーさん

Estimated Annual CEI Value (franchise)

¥24.4B

4 characters tracked

An independent CEI estimate of the annual economic scale this franchise drives — not reported sales. Amounts in Japanese yen.

Economic structure

How this franchise earns

The franchise total is the sum of six pools. Each shows its data strength.

  • MerchandisingMeasured78%¥19B
  • Licensing / IPMeasured13%¥3.2B
  • Trading CardsMonitored estimate2%¥0.6B
  • GamesMonitored estimate2%¥0.5B
  • PublishingMonitored estimate1%¥0.3B
  • Video & EventsMonitored estimate1%¥0.2B
  • Total¥24.4B

Pools labelled Monitored estimate are tracked through sourced estimates, not measured sales. See the methodology.

Top characters

Full ranking →
  1. 1Winnie the Pooh¥21.8B
  2. 2Piglet¥1.6B
  3. 3ティガー¥0.5B
  4. 4Eeyore¥0.5B