CEI/ Franchise economy

ウマ娘

Estimated Annual CEI Value (franchise)

¥41.3B

5 characters tracked

An independent CEI estimate of the annual economic scale this franchise drives — not reported sales. Amounts in Japanese yen.

Economic structure

How this franchise earns

The franchise total is the sum of six pools. Each shows its data strength.

  • GamesMeasured98%¥40.5B
  • MerchandisingMeasured1%¥0.5B
  • Licensing / IPMeasured1%¥0.2B
  • Total¥41.3B

Pools labelled Monitored estimate are tracked through sourced estimates, not measured sales. See the methodology.