CEI/ Franchise economy

Peanuts (Snoopy)

Estimated Annual CEI Value (franchise)

¥71.4B

6 characters tracked

An independent CEI estimate of the annual economic scale this franchise drives — not reported sales. Amounts in Japanese yen.

Economic structure

How this franchise earns

The franchise total is the sum of six pools. Each shows its data strength.

  • MerchandisingMeasured82%¥58.4B
  • Licensing / IPMeasured14%¥10B
  • Video & EventsMonitored estimate1%¥0.7B
  • Trading CardsMonitored estimate1%¥0.7B
  • PublishingMeasured1%¥0.5B
  • GamesMonitored estimate0%¥0.2B
  • Total¥71.4B

Pools labelled Monitored estimate are tracked through sourced estimates, not measured sales. See the methodology.

Top characters

Full ranking →
  1. 1Snoopy¥60.6B
  2. 2Woodstock¥7.6B
  3. 3Charlie Brown¥1.5B
  4. 4Sally Brown¥1B
  5. 5Lucy van Pelt¥0.4B
Peanuts (Snoopy) ranking →TOP 50 →日本語 →