CEI/ Franchise economy

Moomin

Estimated Annual CEI Value (franchise)

¥47.3B

6 characters tracked

An independent CEI estimate of the annual economic scale this franchise drives — not reported sales. Amounts in Japanese yen.

Economic structure

How this franchise earns

The franchise total is the sum of six pools. Each shows its data strength.

  • MerchandisingMeasured81%¥38.1B
  • Licensing / IPMeasured14%¥6.5B
  • PublishingMeasured2%¥1B
  • Video & EventsMonitored estimate1%¥0.5B
  • Trading CardsMonitored estimate1%¥0.5B
  • GamesMonitored estimate0%¥0.1B
  • Total¥47.3B

Pools labelled Monitored estimate are tracked through sourced estimates, not measured sales. See the methodology.

Top characters

Full ranking →
  1. 1Moomin¥34.2B
  2. 2Little My¥7B
  3. 3Snufkin¥3B
  4. 4Hattifatteners¥2.1B
  5. 5Moominmamma¥0.6B
Moomin ranking →TOP 50 →日本語 →