CEI/ Franchise economy

Miffy

Estimated Annual CEI Value (franchise)

¥47B

4 characters tracked

An independent CEI estimate of the annual economic scale this franchise drives — not reported sales. Amounts in Japanese yen.

Economic structure

How this franchise earns

The franchise total is the sum of six pools. Each shows its data strength.

  • MerchandisingMeasured78%¥36.6B
  • Licensing / IPMeasured13%¥6.3B
  • PublishingMeasured3%¥1.5B
  • GamesMonitored estimate2%¥0.9B
  • Video & EventsMonitored estimate1%¥0.4B
  • Trading CardsMonitored estimate1%¥0.4B
  • Total¥47B

Pools labelled Monitored estimate are tracked through sourced estimates, not measured sales. See the methodology.

Top characters

Full ranking →
  1. 1Miffy¥43.9B
  2. 2Boris¥2.8B
  3. 3Melanie¥0.3B
  4. 4Grunty¥0.1B