CEI/ Franchise economy

Fairy Tail

Estimated Annual CEI Value (franchise)

¥26.6B

5 characters tracked

An independent CEI estimate of the annual economic scale this franchise drives — not reported sales. Amounts in Japanese yen.

Economic structure

How this franchise earns

The franchise total is the sum of six pools. Each shows its data strength.

  • MerchandisingMeasured46%¥12.4B
  • PublishingMeasured29%¥7.8B
  • Licensing / IPMeasured23%¥6B
  • Trading CardsMonitored estimate1%¥0.4B
  • Total¥26.6B

Pools labelled Monitored estimate are tracked through sourced estimates, not measured sales. See the methodology.

Top characters

Full ranking →
  1. 1Lucy Heartfilia¥7.4B
  2. 2Natsu Dragneel¥7.2B
  3. 3Gray Fullbuster¥5.1B
  4. 4Erza Scarlet¥4.6B
  5. 5Wendy Marvell¥2.2B
Fairy Tail ranking →TOP 50 →日本語 →