CEI/ Franchise economy

Dragon Ball

Estimated Annual CEI Value (franchise)

¥384.3B

16 characters tracked

An independent CEI estimate of the annual economic scale this franchise drives — not reported sales. Amounts in Japanese yen.

Economic structure

How this franchise earns

The franchise total is the sum of six pools. Each shows its data strength.

  • MerchandisingMeasured45%¥171.5B
  • Licensing / IPMeasured27%¥104.8B
  • GamesMeasured14%¥54B
  • PublishingMeasured7%¥25.2B
  • Trading CardsMeasured6%¥21.6B
  • Video & EventsMeasured0%¥0.1B
  • Total¥384.3B

Pools labelled Monitored estimate are tracked through sourced estimates, not measured sales. See the methodology.

Top characters

Full ranking →
  1. 1Son Goku¥139.3B
  2. 2Vegeta¥58.1B
  3. 3Son Gohan¥31.5B
  4. 4Frieza¥27.8B
  5. 5Piccolo¥23.1B