CEI/ Franchise economy

Doraemon

Estimated Annual CEI Value (franchise)

¥74.2B

6 characters tracked

An independent CEI estimate of the annual economic scale this franchise drives — not reported sales. Amounts in Japanese yen.

Economic structure

How this franchise earns

The franchise total is the sum of six pools. Each shows its data strength.

  • MerchandisingMeasured65%¥48.2B
  • Licensing / IPMeasured17%¥12.8B
  • PublishingMeasured12%¥9.2B
  • Trading CardsMonitored estimate2%¥1.4B
  • Video & EventsMeasured1%¥0.8B
  • GamesMonitored estimate0%¥0.1B
  • Total¥74.2B

Pools labelled Monitored estimate are tracked through sourced estimates, not measured sales. See the methodology.

Top characters

Full ranking →
  1. 1Doraemon¥46.2B
  2. 2野比のび太¥17.2B
  3. 3ドラミ¥4B
  4. 4源静香¥2.7B
  5. 5ジャイアン¥2.3B