CEI/ Franchise economy

Disney Princess

Estimated Annual CEI Value (franchise)

¥19.4B

4 characters tracked

An independent CEI estimate of the annual economic scale this franchise drives — not reported sales. Amounts in Japanese yen.

Economic structure

How this franchise earns

The franchise total is the sum of six pools. Each shows its data strength.

  • MerchandisingMeasured77%¥14.9B
  • Licensing / IPMeasured13%¥2.6B
  • Trading CardsMonitored estimate2%¥0.5B
  • GamesMonitored estimate2%¥0.4B
  • PublishingMonitored estimate1%¥0.2B
  • Video & EventsMonitored estimate1%¥0.2B
  • Total¥19.4B

Pools labelled Monitored estimate are tracked through sourced estimates, not measured sales. See the methodology.