CEI/ Franchise economy

Chiikawa

Estimated Annual CEI Value (franchise)

¥20.1B

4 characters tracked

An independent CEI estimate of the annual economic scale this franchise drives — not reported sales. Amounts in Japanese yen.

Economic structure

How this franchise earns

The franchise total is the sum of six pools. Each shows its data strength.

  • MerchandisingMeasured78%¥15.7B
  • Licensing / IPMeasured13%¥2.7B
  • PublishingMeasured3%¥0.6B
  • Trading CardsMonitored estimate2%¥0.5B
  • GamesMonitored estimate2%¥0.4B
  • Video & EventsMonitored estimate1%¥0.2B
  • Total¥20.1B

Pools labelled Monitored estimate are tracked through sourced estimates, not measured sales. See the methodology.

Top characters

Full ranking →
  1. 1ちいかわ¥7.8B
  2. 2ハチワレ¥5.3B
  3. 3うさぎ¥4.7B
  4. 4モモンガ¥2.3B